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Est. 1947 · Paris, France

Dior

The architecture of contemporary luxury.

Founded by Christian Dior in 1947, the house redefined post-war elegance with the New Look silhouette and brought the same instinct to perfumery a year later. Today François Demachy and Francis Kurkdjian shape the collection. Every Dior scent treats fragrance as wearable architecture, balancing precision with sensuality.

Signature Style

Polished, modern, and unmistakably French. Dior fragrances move easily between daylight and evening.

The Catalog

Every Dior fragrance, side by side

6 perfumes
Fresh / Aquatic · François Demachy

A modern blockbuster built on a saturated dose of ambroxan over icy bergamot. It projects with conviction and lasts beyond reason. The most-purchased men's fragrance of the decade for a reason.

Top
Calabrian bergamot, pepper
Heart
Sichuan pepper, lavender, pink pepper, vetiver, geranium, elemi
Base
ambroxan, cedar, labdanum
Longevity
9h
Sillage
strong
Tier
$$
Eau Sauvage bottle
Citrus / Chypre · Edmond Roudnitska

A masterclass in tailored freshness. Roudnitska's pioneering use of Hedione, a luminous jasmine derivative, lifts the tart lemon and bitter herbs into transparent, airy elegance. The olfactory equivalent of a perfectly crisp white shirt.

Top
lemon, basil, bergamot
Heart
jasmine, rosemary, hedione
Base
oakmoss, vetiver, musk
Longevity
5h
Sillage
moderate
Tier
$
Floral · François Demachy

A luminous, modern bouquet built around Grasse rose and a sparkling citrus opening. Lighter and more wearable than the original 1947 Miss Dior, but no less considered.

Top
blood orange, mandarin
Heart
Grasse rose, peony, lily of the valley
Base
rosewood, white musk
Longevity
7h
Sillage
moderate
Tier
$$
Floral · Calice Becker

A solar bouquet of radiant, almost honeyed white florals melted with juicy tropical fruit. Twenty-five years on, it remains a masterclass in approachable, optimistic elegance.

Top
pear, melon, magnolia, peach, mandarin, bergamot
Heart
jasmine, lily of the valley, tuberose, freesia, rose
Base
musk, vanilla, blackberry, cedar
Longevity
8h
Sillage
moderate
Tier
$$
Floral · François Demachy

A near-perfect powdered iris on a man: silky, slightly metallic, and quietly assertive. One of the most refined modern masculines ever composed, equal parts cologne and couture.

Top
lavender
Heart
iris, ambrette, pear
Base
vetiver, cedar
Longevity
9h
Sillage
moderate
Tier
$$
Oriental / Amber · Annick Menardo

A creamy, almond-vanilla narcotic with an unsettling herbal edge. Polarizing, addictive, and one of the few late-'90s gourmands that still feels genuinely dangerous.

Top
coconut, plum, apricot
Heart
jasmine, rose, caraway, brazilian rosewood
Base
vanilla, almond, musk, sandalwood
Longevity
10h
Sillage
strong
Tier
$

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